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We have tons of flavors, like over 400, that we make available."
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"So it’s a lot of flavor, it’s a lot of formulas. "I’m probably smelling and tasting and testing flavors a good three days out of the week, every week," Aispuro says. In January 2015, Markwins International acquired Bonne Bell and Lip Smacker from Aspire Brands, the same month Aispuro started sniffing her way through all those essential oils to create brand new Lip Smacker scents. Pepper, the soda.īut while Lip Smackers is often considered a beloved brand from the past, especially for millennials, they actually continue to roll out new balm flavors every season. Pepper mixed with some weird plastic or chemical" - they smelled like pure Dr. Pepper, Moon Rock Candy, Butterscotch Topaz, Birthday Cake, and other more adventurous scents. But even in the '90s and early '00s, when when most competitors were sticking mainly to red fruit flavors, Lip Smacker stood out with their Dr. Psychology Today reports that familiar smells can trigger more powerful memories than visual stimuli, which could explain why a whiff of Watermelon Lip Smacker instantly brings you back to getting ready for a middle school dance in your best friend's bedroom.Īccording to the Lip Smackers website, they became the first brand to launch scented lip balm back in 1972 when they released their strawberry flavor. Pepper and cotton candy, with incredible accuracy. Users' passionate ties to the brand are only strengthened by the fact that the company was wildly successful in accurately replicating flavors and scents, like Dr. With just enough color to be considered makeup (which upped your middle school cred) and just enough moisturizing ingredients to be considered a lip balm (which upped the chances of getting your parents to let you buy them) Smackers truly were a winning combination for '90s teens. In the world of nostalgic beauty products, there is arguably none more universally loved than the classic Lip Smacker. She keeps candy on hand to soothe her coworker's cravings. As the person who heads up flavor development for Lip Smackers, a large part of Aispuro's day consists of sniffing donut-scented essential oils and licking vanilla-flavored balm off her lips, with the scents sometimes seeping through the glass walls of her workspace into the cubicles nearby. "'Oh my gosh, your office smells so good! How do you not get hungry?'" is often the first thing people say when they meet with Maritza Aispuro, Product Development Manager at Markwins International, she tells me.